Elatus
Elatus is an industry changing startup. We are connecting state of the art technology (augmented reality) with the industry. We focus on serious gaming solutions, varying from simple exhibition demonstrations to training and simulation applications using augmented reality.
As of today the whole idea is in concept fase, but we have a name. Elatus means "proud on self" in Latin and is a name in Greek mythology. Greek, Roman and Egypt mythologies have always caught my attention and actually made me start to think about the world we live in, so that's quite catchy, right?
The logo is being designed by Mooier Design. Based on the logo the website will be created and will probably even more minimalistic than this one, though it will be more fancy in terms of user interaction.
I am brainstorming with professionals, potential mentors and potential companions. I think that is really cool, because everyone is enthusiastic and willing to help. I am really thankful to everybody for their kindness, I really appreciate it!
As of today the whole idea is in concept fase, but we have a name. Elatus means "proud on self" in Latin and is a name in Greek mythology. Greek, Roman and Egypt mythologies have always caught my attention and actually made me start to think about the world we live in, so that's quite catchy, right?
The logo is being designed by Mooier Design. Based on the logo the website will be created and will probably even more minimalistic than this one, though it will be more fancy in terms of user interaction.
I am brainstorming with professionals, potential mentors and potential companions. I think that is really cool, because everyone is enthusiastic and willing to help. I am really thankful to everybody for their kindness, I really appreciate it!
Core values
![Foto](/uploads/1/3/7/6/13760150/7084551.jpg?385)
Innovation
The main focus of our solutions is on innovation. Innovation in technology, using augmented reality. Innovation in developing our software to improve the immersion of our solutions and innovation in user experience.
We believe user experience is everything. User interaction, how you interact with the augmented world, should be as natural as possible. Retrieving information should be as natural as well, here dictates the golden rule: Less is more.
![Foto](/uploads/1/3/7/6/13760150/499401.jpg?392)
Proud
Your company, exhibition stand and training center equipped with state of the art technology. We provide elegant solutions to elevate the efficiency of your business, which also reduce your expenses. A huge opportunity for every industry in the world. Be the first, be proud.
Concept
Phase 1 - Valley of death
As much as I love to talk about solutions for the costumer, first let's take a look at the technology used. During my master thesis I am researching an absolute indoor positioning system which is able to merge the virtual and real world visually. Using this as a base user interaction needs to be developed. This to provide the users a way to interact with the virtual world in the most natural way you can imagine. For example by touch and speech and who knows what else.
![Foto](/uploads/1/3/7/6/13760150/6330141.png)
The framework used to power the augmented reality can be reused for every application which is built later on. As I told, the augmented reality system is developed during my master thesis.
After my thesis, we start extending the system with important features, like occlusion handling, lighting and user interactions. It will take us about a year to develop those features. Within this time no money can earned, unless... a company or someone is hiring us to create an augmented reality application which doesn't involve interactions and occlusions or is willing to invest in the prior development.
I am talking about "we" here and there, because I am currently looking for companions who would like to join my cause. I am looking for a 3D modeler who will be responsible for creating the virtual world's models. I am also looking for an interaction designer, who'd like to develop state of the art interaction techniques and methods for augmented reality. And I am looking for a marketeer/salesman/accountant-all-in-one person who understands honesty. You see, I don't like selling fried air or stuff we cannot do.
After my thesis, we start extending the system with important features, like occlusion handling, lighting and user interactions. It will take us about a year to develop those features. Within this time no money can earned, unless... a company or someone is hiring us to create an augmented reality application which doesn't involve interactions and occlusions or is willing to invest in the prior development.
I am talking about "we" here and there, because I am currently looking for companions who would like to join my cause. I am looking for a 3D modeler who will be responsible for creating the virtual world's models. I am also looking for an interaction designer, who'd like to develop state of the art interaction techniques and methods for augmented reality. And I am looking for a marketeer/salesman/accountant-all-in-one person who understands honesty. You see, I don't like selling fried air or stuff we cannot do.
For the software, we try not to rely on certain hardware, like an Oculus Rift with a stereo camera system attached. However (custom) hardware won't be one of our focus points at first, it might become increasingly important into a later stage. That depends on the innovation and the evolution of augmented reality hardware the coming years.
When the framework is done, we start doing projects and we will unleash our marketing strategy onto the industry. However we will try to do several projects during the development of the framework. These early projects will most likely be teaser applications used during exhibitions, business tours and presentations.
When the framework is done, we start doing projects and we will unleash our marketing strategy onto the industry. However we will try to do several projects during the development of the framework. These early projects will most likely be teaser applications used during exhibitions, business tours and presentations.
Phase 2 - Early stage
The second phase starts when the framework is complete and we break even on the finances. From here we can start building a financial base to evolve the startup into a financial wealthy company. Of course this doesn't happen magically, therefor we will focus on projects a little more complex than teaser material.
Here we want to start developing serious gaming applications for training and simulation purposes. We provide solutions which save money and enhances task performance within no-time. However we keep developing the augmented reality framework with the newest technologies. We will also communicate with other companies to work together on new solutions for the market. You can think of sensors, augmented reality glasses and game engines. We will consider any opportunity as long as it fits in our vision and strategy.
Time will learn in which industries we will specialize. One thing is sure, we will do business to business only. Interesting industries would be the automotive industries, the process industries, the medical industries and the education industries. Good counseling, a well developed vision and over-thought strategies will increase our changes to take the business to a higher level. Yes! We would love to have a tutor a.k.a. counselor a.k.a. advisor!
This phase will take a few years. We see ourself integrated into the industry after 5 years, as a small company with about 15 FTE employees.
Here we want to start developing serious gaming applications for training and simulation purposes. We provide solutions which save money and enhances task performance within no-time. However we keep developing the augmented reality framework with the newest technologies. We will also communicate with other companies to work together on new solutions for the market. You can think of sensors, augmented reality glasses and game engines. We will consider any opportunity as long as it fits in our vision and strategy.
Time will learn in which industries we will specialize. One thing is sure, we will do business to business only. Interesting industries would be the automotive industries, the process industries, the medical industries and the education industries. Good counseling, a well developed vision and over-thought strategies will increase our changes to take the business to a higher level. Yes! We would love to have a tutor a.k.a. counselor a.k.a. advisor!
This phase will take a few years. We see ourself integrated into the industry after 5 years, as a small company with about 15 FTE employees.
Phase 3 - Later stage
The next stage is hard to predict. Of course we dream. We dream of augmented reality becoming as common in our lives as smartphones did. We dream of being the market-leading expert in the field of augmented reality, but all depends on our successes and struggles. On the world-wide developments and innovations and on our management and marketing. However we would like to expand the company to a mid-sized company within a few years. Like 100 FTE after 10 years and 200 FTE after 15 years. When I retire my dream is to be one of the main contributors in augmented reality and other innovative techniques involved in realizing future industries. Who cares about money and the number of FTEs when they retire? All I care about are the experiences, satisfaction and happiness.
The Road to victory
I believe success can be enforced. However a lot of "golden" rules have to be applied. These are the ones I think are necessary to be successful as a company.
- Be positive even while struggling.
- Be enthusiastic about your solutions.
- Keep a clear course, and stay with it. No is the perfect answer to proposals out of your domain.
- Your mind tricks, your heart lies, your belly speaks truth.
- Invest! Invest in innovations. Invest in contacts. Invest in employees.
- Do what you do best, leave everything else to the rest.
- Take the risks, and falls.
- Be honest and admit your mistakes.
- Listen to others' advises, stories and ideas.